Play is more than just a way for kids to pass the time—it’s one of the most powerful tools for learning and development. Whether your child is shooting a basketball, building a fort, or hanging out outside with friends, they’re doing more than just having fun. They’re learning essential life skills that will benefit them throughout life.
Decades of research have shown that play is crucial to a child’s cognitive, social, emotional, and physical development. According to the American Academy of Pediatrics, play promotes healthy brain development, builds social skills, and helps children manage stress and emotions. When kids engage in play—especially structured play like youth sports—they develop important skills without realizing it.
Sports and play-based activities enhance problem-solving, decision-making, and critical thinking. A study published in the Journal of Early Childhood Research found that children who engage in active, imaginative play show greater creativity. When kids strategize during a basketball game or figure out how to pass a soccer ball around a defender, they strengthen their ability to think ahead and solve problems.
Play teaches kids how to interact with others, manage emotions, and build confidence. Youth sports, in particular, provide a structured environment where kids learn teamwork, cooperation, and how to handle winning and losing. Research from the 2020 Aspen Institute’s Project Play highlights that children involved in sports show improved self-esteem and better emotional regulation compared to those who are less active.
Active play helps children develop motor skills, coordination, and overall physical health. The Centers for Disease Control and Prevention reports that kids who participate in at least 60 minutes of physical activity daily have stronger muscles and bones, lower risks of obesity, and improved cardiovascular health. Running, jumping, and playing sports all contribute to a child’s physical well-being and establish lifelong healthy habits.
Parents play a vital role in fostering environments where children can learn through play. Here are a few ways to support your child’s development:
Play is not a break from learning—it is learning. Whether through organized sports or simple backyard games, kids are developing the skills they need to succeed in life. So, the next time you see your child lost in play, remember: they’re doing more than just having fun; they’re growing in ways that will shape their future.
i9 Sports® offers youth sports leagues, camps, and clinics for ages 3-14 that focus on this science-based child development. We promote play by providing coaches with fun drills that teach young athletes age-appropriate athletic skills. Our programs are designed to promote development, improve your child’s athletic abilities, and foster a love for sports.
Tyler is responsible for creating and implementing national training programs for coaches and over 240 franchisees to achieve the company’s mission to help kids succeed in life through sports.
Tyler grew up in Modesto, California, playing baseball, basketball and football from the age of 5. Sports have always been at the center of his life and have been something that he has dedicated his life to making a positive impact in.
He discovered his passion - supporting coaches to ensure they can provide a quality sport experience to the athletes that they coach during his education at California State University, Fresno. He earned his Master of Arts in Kinesiology – Sport Psychology and his Bachelor of Arts in Political Science with a Minor in Sport Coaching from California State University, Fresno.
After graduating, Tyler spent a year in New Zealand and Australia, where he studied and participated in the two countries’ sport environments, athlete development systems, and coaching models.
After his travels, he joined the United States Olympic and Paralympic Committee’s (USOPC) Coaching Education Department as the American Development Model and Youth Development fellow. Tyler was able to collaborate and coordinate sport development projects with several National Governing Bodies and assist the Coaching Education team with creating and updating resources related to coach training and the American Development Model.
Tyler continued to consult with the USOPC on initiatives related to the American Development Model the Quality Coaching Framework and ultimately, developed an online course, Foundations of the American Development Model. In 2020, he accepted a position with USA Football as the Senior Manager of Coach Education.
During his three years there, he was able to redesign the organization’s coach education certification, which led to USA Football achieving its’ one millionth coach certification in 2022. Tyler has coached football, baseball, and basketball at all levels of sport (recreational, scholastic, national, and international) throughout his life and is passionate about giving back to the communities in which he has lived.
Presentations and Awards:
College of Health and Human Services- Outstanding Project Award
Presented graduate project at the 39th Annual Central California Research Symposium
Olympic & Paralympic Coach Magazine Spring 2020- ADM & Me: Insights in Learning from my USOPC Fellowship
Presented at the USA Football National Conference 2020
Presented at the National Post Olympic and Paralympic Conference of Sport & Science at the Wingate Institute in Israel
What Does Fun Look Like? - Interview with Athlete Era